Engen Petroleum has rebranded its lubricants distribution business as Engen Oil Centre (EOC), marking its official launch of the PETRONAS Lubricants International (PLI) range in the local market.
EOC comprises a national network of approved distributors for Engen and PETRONAS lubricants and associated products.
It opened its first branch in Port Elizabeth in 2004, focusing on small and medium-sized business customers with a range of lubricating oils and proactive service offerings tailored for the automotive, industrial, marine, aviation and agricultural industries.
Since then it has opened 10 more stores in major cities and towns, including Johannesburg (three outlets), Durban, Cape Town, East London, Rustenburg, Phalaborwa, Nelspruit and Kimberley.
John Kennedy, Engen’s lubricants business manager, says the rebranding and reinvigoration of its catalogue heralds a new era for Engen, in which it will be able to focus more on its own range and that of its parent company, PETRONAS.
“The Engen Oil Centre concept is an initiative undertaken by the lubricants division of Engen Petroleum to empower small enterprises to service lubricants customers in a proactive and efficient manner,” he explains.
The PETRONAS range complements Engen’s own portfolio of automotive and industrial lubricants and knowledge of local conditions.
Engen Oil Centre franchise opportunities are available.