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Partner Content, content marketing and/or advertorials are either pieces of editorial content that have been written and produced by Road Transport News, its employees or contributors, or which have been supplied to us by paying clients for publication. This content is advertorial in nature and is published on receipt of payment from a relevant advertiser as part of their marketing efforts to the road transport industry. The idea is that the content benefits from the exposure achieved by the Road Transport News website, at a lower cost than traditional banner advertising methods. The editorial content is optimised for search engines (SEO) and is included in the monthly Road Transport Newsletter, where it is clearly identified and labelled as Partner Content. The content of the category is determined by the paying client and can include company or product news, general information or staff updates etc. Contact us for more information, availability and pricing.