The lubricants sector in South Africa and Southern Africa is set for a shakeup with the entrance of a new player which is promising to reduce the cost of key products by up to 20 percent, compared to other premium quality products from multinational brands.
European-headquartered OILY Group is an official representative for Gazpromneft- Lubricants Ltd., a major Russian oil manufacturer, and it is introducing products including G-Energy for passenger vehicles and G-Profi for commercial fleets and off-road equipment to help bring down the costs and increase the reliability of motoring and manufacturing for local businesses.
Cape Town-based business development manager Viesturs Zalaiskalns says the OILY Group and Gazpromneft-Lubricants products were officially launched into the South African market at last week’s Automechanika trade show which took place in Johannesburg.
“There is a real appetite for a competitive range of high-quality lubrication products,” he says, noting the interest which was recorded at the show (OILY also won a Bronze prize for its exhibition).
“The Gazpromneft-Lubricants products span some 500 stock keeping units and meet and exceed applicable international standards, so quality is assured. But what is also assured is that motorists and manufacturers can instantly reduce their lubrication expenses by up to one fifth.”
One example of the product range provides a reflection of the Gazpromneft-Lubricants quality commitment.
G-Energy motor oil offers extensive credentials, including original equipment manufacturer (OEM) approvals from the world’s top automotive brands (among them BMW, Mercedes-Benz, Renault, the Volkswagen Group, General Motors, MAN and Volvo).
In addition, the engine oils are developed and proven in race conditions, having performed in Russian and international competitions, such as 24 hours of Le Mans, Silk Way Rally Raid, Dakar Rally and Africa Eco Race.
With the products available in nearly 70 countries around the world – a number which is growing rapidly – the Gazpromneft-Lubricants range spans lubricants for passenger cars, commercial vehicles, marine and industrial oils and greases, including products for the mining industry.
Zalaiskalns says OILY Group has a proven business model, with operations in seven countries based on what describes as ‘a painless supply chain’ which has orders delivered directly from the manufacturer to the end user via a global third-party logistics provider.
However, given the realities of importing product from Russia into the region, he does note lead times of some 3 months for initial large orders. Stock, he adds, is held in Durban, Johannesburg and Cape Town and can be freighted overnight to most major cities in South Africa.
“We operate on a lean supply chain model to achieve the savings to end users, without compromise on quality or support,” he notes, adding that the company’s products are being made available across Southern Africa, with interest registered in nearly every sub-Saharan African country.
The OILY Group, he adds, trades across the oil industry. “We do all petroleum products including diesel, petrol and base oils.
“Gazpromneft-Lubricants is a major partner, but we have additional brands on offered from other countries, including Ecosyn (Belgium), which solely manufactures synthetic industrial lubricants, including food-grade and biodegradable products, and Rospolychem, which produces synthetic lubricants for industrial, military and aviation purposes, with suitability including Soviet-era and Russian aircraft.”
These and other products will be made available in Southern Africa as OILY Group continues to gauge demand and develop local markets.
Zalaiskalns says OILY Group is seeking to engage with lubricant industry agents who would like to enhance their product range with Gazpromneft-Lubricants offerings.
“The products are proven around the world for durability, suitability and performance in a full range of private, industrial and commercial applications.
“There is a real opportunity here for those serving particularly large-scale operations, like mines and commercial fleets, to deliver an outstanding product while immediately reducing operating costs by a wide margin. If that sounds attractive, we’d like to hear from you.”