NAMPO our best show in South Africa: Hino Trucks

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Nampo celebrates 51st anniversary

Nampo, the annual harvest day show in Bothaville, Free State, is considered the most important show in South Africa for displaying its products, says Hino South Africa.

2017 marked the 51st staging of the event by Grain SA.

“We sell about a quarter of our Hino trucks to the agricultural and related sectors,” says Leslie Long, senior manager of marketing and product planning at Hino SA.

Hino Trucks were introduced to South Africa by Toyota in 1972, as Toyota already had a strong presence among farmers with its range of bakkies.

According to Hino, Nampo (originally organised by the National Maize Producers’ Organisation in 1974), provides an excellent opportunity for interaction with current and potential customers with very few “tyre kickers.”

Once again, several Hino trucks were sold off the stand.

The resilience of the farming community, even in times of economic downturns and droughts is amazing and there is a strong camaraderie among farmers.

In 2016 the truck maker provided a truck and inter-link trailer to deliver feed to drought-stricken farmers.

“Farmers who received rain and good crops came to our stand and said they had feed which they were prepared to donate to other farmers if we could deliver it, which we will,” commented Long.

Long says a big push was made this year to promote the 1.5-ton Dyna, which is now a light commercial vehicle.

Hino SA and its Post Production Operations facility in Prospecton can offer four standard bodies on the Dyna chassis, consisting of a panel van, “Tautliner”, drop side tipper and dropside.

An example of the drop side tipper was on display at NAMPO and was sold off the company’s stand.

A new derivative of interest to farmers is the 500-Series Hino 1322 with four-wheel drive and the option of single or dual rear wheels.

A Hino 1626 – the bread-and-butter freight carrier in the range – was fitted with a cattle-rail body. It was also sold off the stand.

Last year Hino also decided to get involved with the AgriBonus Rewards Programme, the first truck brand to do so.

Buyers of new Hino trucks and Dynas are given one point for every R40 spent on a vehicle.

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