BIA Group now sole MAN distributor in Ivory Coast

MAN vehicles now distributed in Ivory Coast exclusively by BIA Côte d'Ivoire

BIA Group, with several years of experience in Ivory Coast, are enlarging their portfolio of tropicalised trucks by offering robust TGS WW-type vehicles and trucks which can carry loads of up to 50 tonnes.

BIA Côte d’Ivoire are particularly focused on the provision of an after-sale service for their clients.

Established in Abidjan since 2012, BIA have premises covering 7 000m2, including a workshop with 8 benches, a spare parts warehouse (manufacturer original parts), a showroom and administrative offices. They also have mobile teams, who travel around the country in their 4×4 and with adapted tooling, can intervene rapidly.

To mark the occasion, Mr Romain Bia, Chief Executive of BIA Cote d’Ivoire, announced: “We are very pleased and eager to begin this partnership with MAN. This premium German brand offers extremely robust products which respond to the needs of users with heavy applications or who are covering a significant number of kilometres per year.

MAN’s industrial trucks series is ideal for BIA’s current offering. The first MAN truck sales in Ivory Coast confirmed for us that these trucks are perfectly suitable for the Ivorian market. Today, the multitude of clients, both current and prospective, confirms the interest in these vehicles.”

BIA Group
Symbolic Vehicle Handover to Mota-Engil for the contract of over a hundred MAN trucks for the waste management in the city of Abidjan (PRNewsfoto/BIA Group and MAN Truck & Bus AG)

Mr Adel Lünz, Head of the MAN Importer Center North, West, East and Central Africa, added: “We’re really pleased to welcome BIA as our exclusive import company in Ivory Coast and we know we can count on their teams’ professionalism to rapidly develop sales.

This launch is the result of the collaboration between the MAN Center Importer of North, West, East and Central Africa and BIA. Of course, we’re also keen to promote the openings in the six other countries in which BIA is our exclusive partner: Cameroon, the Democratic Republic of Congo, Niger, Chad, Equatorial Guinea and the Central African Republic.”

During this launch night, Mota-Engil received a symbolic key to celebrate the first MAN garbage collection trucks for the city of Abidjan. The order of 109 TGS-WW-type lorries, 6×4 in 33 tonnes and TGM 4×2 in 18 tonnes, coordinated by MAN’s Big International Accounts department, marks the beginning of a dynamic collaboration in Ivory Coast.

Following this successful launch, BIA Group are actively envisaging other openings in their MAN vehicle distribution network in Cameroon and the Democratic Republic of Congo by the end of 2018.


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